Market Analysis
"Horror is on a hot streak for the movie business, and diverse millennials may be to thank for the surge in ticket sales."
- Variety
"The horror genre is bringing in a young, high frequency audience."
- Will Palmer, CEO of Movio
According to Variety, 2017 was the first year that the horror genre collectively grossed more than $1 billion at the box office.
Below is a chart of the return on investment for the most profitable horror films budgeted under $5 million from 2000 to 2018.
Profitability is expressed as a percentage return on the production budget. So a film which cost $2 million to make and made a producers net profit of $4 million would show up as a profitability of 200%
The next graphic displays how likely a film is to make a profit across ten genres, based on hundreds of entrants into the market from 1996 to 2016.
Lastly, here's a chart of the movies with the highest return on investment of all time. Note that the top three are horror movies released within the last ten years - as are 5 out of the top 10, and 8 out of the top 20.
The numbers are in:
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Horror films deliver some of the highest ROI of any genre.
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Horror is the most likely genre to deliver a profit.
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The multiple you can reap on a small investment is enormous.
I R L is that kind of movie.
And while the market is extremely favorable to horror films, we're aware of one thing from our years of experience: Only a truly great movie can become a hit.
That's why we're creating a product that's exceptional from end to end. Made with passion, and the highest levels of technical and artistic skill.
Ultimately, our market strategy is simple:
Craft a movie that's superb on every level.